task Funnels & conversion · hard
Checkout review 2: locate funnel drop-off
Continue the checkout review by returning three rows: view, checkout and purchase. Count sessions reaching each ordered stage. Return stage_no (1–3), stage, sessions and dropoff from the preceding stage.
what to return
- Columns
stage_nostagesessionsdropoffin this order- Rows
- 3 rows · in the order asked
- Watch for
- This stage starts from the original event tables in a fresh database. Recompute any intermediate results; nothing is carried over from earlier stages.
- Deduplicate globally by event_key, keeping the smallest id; a retry may have a conflicting payload.
- Use (occurred_at, id) as the total event order; equal timestamps follow id order. All times are UTC.
- A shopper starts a session at the first canonical event or after a gap strictly greater than 30 minutes from their previous canonical event. Exactly 30 minutes stays in the same session; midnight alone does not split it.
- Session numbers start at 1 per shopper and include every event type, including heartbeat and purchase-only sessions.
- A converted session has a view → checkout → purchase in that order, with all three events for the same shopper/cart within the session. Use the total event order. No extra view-to-purchase time limit applies.
- View requires any view. Checkout requires an earlier same-cart view. Purchase requires the full ordered funnel. Count a session at most once per stage.
- dropoff is previous-stage sessions minus current-stage sessions; use NULL for view. Order by stage_no.
- Skill
- Diagnose the funnel stage at which eligible sessions stop progressing. Refresher: Sessionize an event stream →
expected result
Your query should return exactly these columns and values. Run it and compare.
expected result3 rows · in this order
| stage_no | stage | sessions | dropoff |
|---|---|---|---|
| 1 | view | 13 | NULL |
| 2 | checkout | 9 | 4 |
| 3 | purchase | 5 | 4 |
all 3 rows
data you can query
Sample rows from each table. Each column shows its type underneath; → marks a link to another table.
market_web_events7 columns · 38 rows
| idinteger · key | event_keytext | shopper_idinteger → shoppers | occurred_attext | event_typetext | channeltext | cart_idtext |
|---|---|---|---|---|---|---|
| 1 | a1 | 1 | 2025-05-01 09:00:00 | view | A | |
| 2 | a2 | 1 | 2025-05-01 09:05:00 | checkout | direct | A |
| 3 | a3 | 1 | 2025-05-01 09:10:00 | purchase | direct | A |
| 4 | a3 | 1 | 2025-05-01 09:10:00 | purchase | direct | A |
| 5 | b1 | 1 | 2025-05-01 10:00:00 | view | search | B |
showing 5 of 38 rows
solution.sql
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